HEADSPACE
Art direction | Graphic design | Illustration | Animation
The ask: reimagine Boston’s identity through color in a way the entire city can experience and adopt.
The solution: transform Boston’s grey urban spaces with color-driven installations to restore emotional well-being across the city.
OUT-OF-HOME
SOCIAL MEDIA: SUBMISSIONS
SOCIAL MEDIA: USER-GENERATED CONTENT
DIGITAL EXTENSION: IMESSAGE EFFECTS
These effects simulate our out-of-home advertisements by harnessing the light of digital screens to reflect color onto users instead.
PHYSICAL EXTENSION: PEEL & STICK WINDOW DECALS
Art direction & copywriting: Helena Wang, Gwenyth Ip