MONOTYPE

Young Ones ADC 2025 Shortlist | Design for Good: Typography

Art direction | Graphic design | Illustration | 3D animation

The ask: choose a cause that identifies the tension between protecting the freedom of individuals and present a typography-led campaign.

The solution: an exploration of female autonomy vs. social order that redefines the alphabet through a woman’s perspective.

OUT-OF-HOME

SOCIAL

INTERACTIVE

Art direction & illustration: Helena Wang

Copywriting: Lily Smokler

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The J.M. Smucker Co.